In parallel, the Company moved its customer management operations forward by centralising reservations for its main operating markets.
Also in 2010, the Company received several prizes for various facets of its corporate responsibility effort, including awards for its involvement in community projects, its employee-motivation initiatives and its efforts to engage its suppliers in the development of environmentally-friendly projects.
That year, in Milan, the Group opened its first nhow, a new class of hotel targeted at a contemporary, sophisticated and cosmopolitan clientele.
Having been awarded the Prince Felipe Award for Excellence in Tourism and been named the Best Place to Work in Spain, Holland and Germany, NH Hoteles started out 2007 with 341 hotels in 21 countries on three continents, 49 projects in the pipeline and 19,000 employees of 115 different nationalities.
In 1998 the chain established a foothold in Latin America and in 1999 it began its European adventure in the wake of the acquisition of a stake in Jolly Hotels (19.1%).
It was also the year in which it formed a strategic alliance in MERCOSUR for investing in Latin America by means of the creation of the Equity International Properties fund.
In the latter two markets, the chain opened its maiden hotels in London and Lyon, respectively.
In 2006 the Company surpassed the 14,000 employee mark and the chain became the undisputed sector leader in Italy following the acquisition of local hotel chains Framon and Jolly.Four years later, the chain moved beyond the region of Navarra: by adding the NH Calderón de Barcelona to its portfolio it took its first steps towards nationwide growth, expansion that would gather momentum throughout the 1980s.Just one decade on from its incorporation, the Company was running hotels in Madrid, Barcelona and Zaragoza, having established itself as one of Spain’s leading chains. A (COFIR) became the Company’s core shareholder in 1988.COMPANY HISTORY The NH story is one of growth, growth in establishments, quality and prestige over its 35-year track record.Today it is a benchmark operator of city hotels in Europe and Latin America.In 2009, NH and Spanish chain Hesperia agreed to merge their respective hotel management businesses.