I was used to advertising, where people pay thousands of pounds to have their products marketed.
When I started my business, I couldn’t believe how – through sites such as Instagram and Facebook – I was able to promote my products for free to customers from York to New York, Austria to Australia.
Someone spotted it at a fair and posted a picture online; then a well-known blogger picked it up, and from there it was shared many times, eventually going viral.
My i Pad was pinging with orders all night and within two days someone had rung on behalf of Oprah Winfrey to order some items.
I’m so happy that I made it happen.window and thought ‘how cool it would be to personalise it by putting words on it’.
Six years later, he has a thriving business, etching witty slogans on to apothecary bottles, mirrors, glasses and more, which he runs from a studio in his garden in Leeds.
I post visuals of new products, and people who like what they see can click through to my website to purchase.
I’ve found that ‘likes’ and ‘follows’ really do translate into sales.
Last year, I earned more than I did on my advertising salary.
One of my first efforts was an apothecary bottle with the words Creative Juices etched on it.
I posted images on Instagram, Pinterest and my blog, to document what I was doing, and people quickly became interested.
Nowadays, most young people can’t afford their own home and have to rent, and they’re often on the lookout for items to make their rental feel special and personal.
One year after celebrating its tenth anniversary, the site is now one of the biggest online marketplaces in the world for small businesses, representing some 5,000 of them, and last year its transactions amounted to £158 million.